Mission & Visions
League of Artisans mission is to create a unifying platform to build sustainable business enterprises in the craft sector in India.
Over 20 million artisans in India work in the handicrafts sector. Most of them live below the poverty line and in the county’s most remote areas. They are forced to sell their crafts through middlemen, and often earn less than 5% of the end price of their goods.
Our goal is to use the League of Artisans platform to create sustainable livelihoods for these underprivileged artisans – particularly tribal, rural and women artisans – and thereby, improve their economic and living conditions.
Our primary objective is to increase the number of livelihoods and income levels by scaling up the businesses of non-profit artisan groups. We will do this by providing business support to the artisan groups in four broad areas:
1. Product Design and Development – We help Indian artisan groups design and develop new products with the assistance of Indian and American mainstream designers and with market input from prospective buyers.
2. Marketing and Sales -- We enhance the domestic market access for artisans’ produced goods and provide international market access for their products.
3. Supply Chain – We help the artisan groups improve the quality of their products and ensure timeliness of delivery. We provide technical assistance to make their production processes more efficient and effective.
4. Institutional/enterprise building – We help create more of an organizational/enterprise structure around the artisan groups and facilitate capacity building of the groups.