Skip to Content
prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and stratigic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to successfully navigate past their educational struggles. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development Houston iOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touch screen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App Store Google Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and home owners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful Api. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



Filter work
Camp Ozark v2 Camp Ozark v2 5391192118021 University of Texas (Office of Development) University of Texas (Office of Development) 5391105696421 Lynx Map Lynx Map 5372421934021 FITNAV FITNAV 5372421077221 LYNX F.B.O. LYNX F.B.O. 5349232642021 VaryActive (Promo) VaryActive (Promo) 5332326322021 Say Hello To Celeo Say Hello To Celeo 5327660027221 The Stopic The Stopic 5312063419621 Sun & Ski (Branding) Sun & Ski (Branding) 5311149962821 Living Water Annual Review Living Water Annual Review 5307200352421 Sun & Ski Sun & Ski 5298138608821 VaryActive VaryActive 5295952753621 Sun & Ski Summer TV Sun & Ski Summer TV 5295919370821 Bid Fish Bid Fish 5293838844421 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5291983595221 The Battleship of Texas The Battleship of Texas 5291698252021 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288496538021 Safoco Technologies Safoco Technologies 5288218949221 Detoto Law Firm Detoto Law Firm 5283623689621 Celeo Celeo 5283622148821 Celeo Celeo 5283616997221 Westlake Chemical Westlake Chemical 5282367138421 Wabash Feed Wabash Feed 5273981582821 HayMap HayMap 5273440981621 Sun & Ski (Running) Sun & Ski (Running) 5269523098021 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269523098021 VaryActive (Branding) VaryActive (Branding) 5254833582421 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237183563621 WestTen WestTen 5236195244821 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235300252421 VaryActive VaryActive 5224168566421 North American Pipe North American Pipe 5206474156021 Evolve Capital Website Evolve Capital Website 5206435333621 New Vision Africa New Vision Africa 5187401809621 University of Texas School of Dentistry University of Texas School of Dentistry 5187394015621 Children's Leraning Institute Children's Leraning Institute 5181494476021 San Jacinto College (website) San Jacinto College (website) 5178362544421 Ignore No More! Locate Ignore No More! Locate 5174669538421 Real Faith for Real Living Real Faith for Real Living 5146386826021 A La Mode A La Mode 5141718749221 Axalta Powder Coatings Axalta Powder Coatings 5141717640421 Ozark Life Ozark Life 5128978302421 Family Houston Family Houston 5108767988821 No2fyme No2fyme 5098123404421 Just Booster Just Booster 5098120682821 Reading Bandit Reading Bandit 5098119278821 Noted Noted 5089797713221 Diversicons Diversicons 5079147682021 Ignore No More Ignore No More 5070758040421 Smith Fork Ranch Smith Fork Ranch 5028204848821 Texas A&M University Galveston Texas A&M University Galveston 5018492804821 Axalta Axalta 5011999844821 Detach Detach 4996134356821 Pinots Pallet Pinots Pallet 4996129352821 UTMB Campus Navigator UTMB Campus Navigator 4967822866021 Open Meeting Room Open Meeting Room 4967815673221 Westlake Chemical Westlake Chemical 4951008745621 Smart Link Remote Smart Link Remote 4944016793221 Ten Days Ten Days 4906990091221 Jersey Village Church Jersey Village Church 4906986973621 Speedrank Mobile Speedrank Mobile 4906689804421 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905745668421 For Houston's Kids For Houston's Kids 4896512017621 Opus Homes (iPlans) Opus Homes (iPlans) 4888027404421 Weathermatic Weathermatic 4869186487621 Parkside Capital Parkside Capital 4845050060821 Arena Energy Arena Energy 4839978118021 Stage Coach Inn Stage Coach Inn 4839412990021 PreCheck Print Ads PreCheck Print Ads 4839404000821 Chris Seay (website) Chris Seay (website) 4839131732821 SmartLink SmartLink 4838537862421 John Moore (TV) John Moore (TV) 4838511762421 Camp Ozark Camp Ozark 4838061503221 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837814536021 Trafficware (ADS) Trafficware (ADS) 4837802209621 Trafficware University Trafficware University 4837800532021 Crest Energy Partners Crest Energy Partners 4837774468021 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837773762421 First State Bank (Outdoor) First State Bank (Outdoor) 4837770288421 Reliant Energy Reliant Energy 4837766018821 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837764272821 First State Bank (print) First State Bank (print) 4837763452021 Newmark Homes (print) Newmark Homes (print) 4837762631221 MPR Technology MPR Technology 4837535629621 Make It Happen Now Make It Happen Now 4837533160021 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837526226421 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837523717221 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837516031221 Wildcat Golf Wildcat Golf 4837474098421 Swingpure Swingpure 4837473468421 Newmark Interactive Plans Newmark Interactive Plans 4837472503621 The Tanglewood (Identity) The Tanglewood (Identity) 4837471402021 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837470368821 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837468021621 Bambi & Vixen Bambi & Vixen 4837465544821 Sterling Municipal Library Sterling Municipal Library 4837458348421 Comanche Contractors Comanche Contractors 4837308264421 Deep Water Cay Deep Water Cay 4837307476021 Living Water International (website) Living Water International (website) 4837305827221 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837300567621 Pacific Strategic Investors Pacific Strategic Investors 4837300027621 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837298796421 Rejuvenon Rejuvenon 4837298026021 Lufkin Automation Lufkin Automation 4837296935221 Baker Nissan (Print) Baker Nissan (Print) 4837295920021 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837295308021 Castle Dental (TV) Castle Dental (TV) 4837295038021 Living Water International (branding) Living Water International (branding) 4837294620421 Camp Ozark GO! Camp Ozark GO! 4837292244421 Top Drawer Lingerie Top Drawer Lingerie 4837291988821 Hunting Art Prize Hunting Art Prize 4837290851221 H2O App H2O App 4837288439221 Reliant (HL&P) Reliant (HL&P) 4837288428421 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837287971221 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837286992021 Energy Images Energy Images 4837286290021 Cardeo Trade show Cardeo Trade show 4837284925621 DuPont Coatings (video) DuPont Coatings (video) 4837284277621 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837283352421 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837282952821 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837282312021 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837279943221 Kinder Morgan 3D Kinder Morgan 3D 4837279514821 Newmark Homes Newmark Homes 4837278920821 Speedrank Speedrank 4837262494021 Sugar Ray Dimeline Sugar Ray Dimeline 4837233193621 Enserv Branding Enserv Branding 4837231494421 DuPont Apply Innovation DuPont Apply Innovation 4837230227221 BP Interactive Kiosk BP Interactive Kiosk 4837229716021 MS 150 MS 150 4837226864821 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837226191621 Beauty Ideas Beauty Ideas 4837225644421 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837225028821 Masonry Systems Masonry Systems 4836841380421 AMP Brick & Stone AMP Brick & Stone 4836561239221 Brick Colorado Brick Colorado 4836538624021 Crimson Playground Crimson Playground 4836337196821 Sierra Fuels Sierra Fuels 4836218544421 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4835910888421 PreCheck (branding) PreCheck (branding) 4835328224821 First State Bank (Outdoor) First State Bank (Outdoor) 4835283253621 First State Bank (Outdoor) First State Bank (Outdoor) 4835046946021 PreCheck (branding) PreCheck (branding) 4835046611221 Texon (direct mail) Texon (direct mail) 4835045747221 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835044904821 Enserv Enserv 4832936593621 Coral Beach Club Coral Beach Club 4832195260021 San Jacinto College Foundation San Jacinto College Foundation 4831616023621 Howard Weil Howard Weil 4829715198421 Mason Creek Mason Creek 4829705075221 Masonry Systems (print) Masonry Systems (print) 4828467874021 Oakcreek Homes Oakcreek Homes 4828463402821 MIHN Records MIHN Records 4828458128821 Knowledge Systems Knowledge Systems 4828204757221 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828144648021 The High Lonesome Ranch The High Lonesome Ranch 4828144648021 Trafficware (ADS) Trafficware (ADS) 4820432386021 Going Up Going Up 4820429174821 DuPont Powder Coatings DuPont Powder Coatings 4820003644021 The Home Depot The Home Depot 4812040516021 Newmark Homes (website) Newmark Homes (website) 4811105225221 Crest Energy Partners Crest Energy Partners 4799868700021 Texon LP (website) Texon LP (website) 4799033950021 Questia Questia 4793908010821 City City 4792011721621 AAF AAF 4792011721621 Reedhycalog (NOV) Reedhycalog (NOV) 4790858321221 Evolve Capital Evolve Capital 4782793334821 Western Agency Western Agency 4782360888421 Perry Homes Perry Homes 4781222291221 Rejuvenon (Branding) Rejuvenon (Branding) 4781206472821 Baker Nissan (TV) Baker Nissan (TV) 4779686768821 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776325358821 Stage Coach Inn Stage Coach Inn 4773161470021 Stoney Way Village Stoney Way Village 4771569758821 PreCheck (Website) PreCheck (Website) 4723994264821 Genuine Brick Genuine Brick 4723994030821 Sneak Peek Homes Sneak Peek Homes 4723992101221 Hunting Energy Hunting Energy 4723989660421 Sureclose Animation Sureclose Animation 4723983299221 Living Water International (branding) Living Water International (branding) 4723974018421 Synchro Green Synchro Green 4723964467621 Villas Del Parque Villas Del Parque 4677327079621 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669366284421 Heartland Brick (Branding) Heartland Brick (Branding) 4667676872821 CRI Catalysts CRI Catalysts 4667049716821 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659652264021 First State Bank (Website) First State Bank (Website) 4659652264021 Spirit of America Spirit of America 4659652264021 Shell (SIMS) Shell (SIMS) 4611594146821 West Ten West Ten 4498069590421 Sugar Creek Kiosk Sugar Creek Kiosk 4496937185221 LawnGrips LawnGrips 4384547489221 Texon Butane Blending Texon Butane Blending 4271168869621 DuPont Lab Work Request App DuPont Lab Work Request App 4157642236021 Grand Haven Homes Grand Haven Homes 4147964334421 Make It Happen Now Make It Happen Now 4043643372421 American HomeStar American HomeStar 4043642558821 Stewart Star Stewart Star 3930115889221 Salient Partners Salient Partners 3930114089221 Mieko Mahi Mieko Mahi 3702751387621 Catscan Catscan 3589682011621 Villas Del Parque Villas Del Parque 3589216870021 One Minute Manicure One Minute Manicure 3588079936021 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588059581621

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex web applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Marketing/ITS from the University of Houston. His advertising perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences. For the past 7 years Gary has been developing iOS applications for the iPhone and iPad. He has been invited to participate in workshops at WWDC and DCSF.

When he's not working he enjoys outdoor sports and coaching youth football. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.