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Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339
wwc@wholewheatcreative.com

SERVICES

Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and strategic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.

CASE STUDIES

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Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to navigate past their educational struggles successfully. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development HoustoniOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves, and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touchscreen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do the math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App StoreGoogle Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays, and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and homeowners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful API. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

 
H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with the design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark

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John Moore

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Stewart Information Services

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San Jacinto College

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SouthWestern Brick Council

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Camp Ozark GO!

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Children’s Learning Institute

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DuPont Powder Coatings

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Sterling Municipal Library

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Wallace/Halpin, LLC.

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Texon

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Halliburton/Landmark Graphics

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The Historic Stagecoach Inn

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Lovett Dental Centers

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Reedhycalog (NOV)

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OUR WORK

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Ashford Communities Ashford Communities 5548892197032 CanCare CanCare 5537647971432 LOWO - Service when you need it. LOWO - Service when you need it. 5514421459032 Colorado Brick Colorado Brick 5488326635832 Sun & Ski | Sun Lookbook Sun & Ski | Sun Lookbook 5481743726232 LYNX FBO NETWORK (BRANDING) LYNX FBO NETWORK (BRANDING) 5478994694232 John Moore Services (TV) John Moore Services (TV) 5478938822232 LOWO - Service when you need it. LOWO - Service when you need it. 5458122848232 The Sterling Group The Sterling Group 5456212983432 Camp Ozark v2 Camp Ozark v2 5391281889432 University of Texas (Office of Development) University of Texas (Office of Development) 5391195467832 Lynx Map Lynx Map 5372511705432 FITNAV FITNAV 5372510848632 LYNX F.B.O. LYNX F.B.O. 5349322413432 VaryActive (Promo) VaryActive (Promo) 5332416093432 Say Hello To Celeo Say Hello To Celeo 5327749798632 The Stopic The Stopic 5312153191032 Sun & Ski (Branding) Sun & Ski (Branding) 5311239734232 Living Water Annual Review Living Water Annual Review 5307290123832 Carin Smith UI/UX (AR) Carin Smith UI/UX (AR) 5302544780232 Sun & Ski Sun & Ski 5298228380232 VaryActive VaryActive 5296042525032 Sun & Ski Summer TV Sun & Ski Summer TV 5296009142232 Bid Fish Bid Fish 5293928615832 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5292073366632 The Battleship of Texas The Battleship of Texas 5291788023432 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288586309432 Safoco Technologies Safoco Technologies 5288308720632 Detoto Law Firm Detoto Law Firm 5283713461032 Celeo Celeo 5283711920232 Celeo Celeo 5283706768632 Westlake Chemical Westlake Chemical 5282456909832 Wabash Feed Wabash Feed 5274071354232 HayMap HayMap 5273530753032 Sun & Ski (Running) Sun & Ski (Running) 5269612869432 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269612869432 VaryActive (Branding) VaryActive (Branding) 5254923353832 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237273335032 WestTen WestTen 5236285016232 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235390023832 VaryActive VaryActive 5224258337832 North American Pipe North American Pipe 5206563927432 Evolve Capital Website Evolve Capital Website 5206525105032 New Vision Africa New Vision Africa 5187491581032 University of Texas School of Dentistry University of Texas School of Dentistry 5187483787032 Children's Leraning Institute Children's Leraning Institute 5181584247432 San Jacinto College (website) San Jacinto College (website) 5178452315832 Ignore No More! Locate Ignore No More! Locate 5174759309832 Real Faith for Real Living Real Faith for Real Living 5146476597432 A La Mode A La Mode 5141808520632 Axalta Powder Coatings Axalta Powder Coatings 5141807411832 Ozark Life Ozark Life 5129068073832 Family Houston Family Houston 5108857760232 No2fyme No2fyme 5098213175832 Just Booster Just Booster 5098210454232 Reading Bandit Reading Bandit 5098209050232 Noted Noted 5089887484632 Diversicons Diversicons 5079237453432 Ignore No More Ignore No More 5070847811832 Smith Fork Ranch Smith Fork Ranch 5028294620232 Texas A&M University Galveston Texas A&M University Galveston 5018582576232 Axalta Axalta 5012089616232 Detach Detach 4996224128232 Pinots Pallet Pinots Pallet 4996219124232 UTMB Campus Navigator UTMB Campus Navigator 4967912637432 Open Meeting Room Open Meeting Room 4967905444632 Westlake Chemical Westlake Chemical 4951098517032 Smart Link Remote Smart Link Remote 4944106564632 Ten Days Ten Days 4907079862632 Jersey Village Church Jersey Village Church 4907076745032 Speedrank Mobile Speedrank Mobile 4906779575832 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905835439832 For Houston's Kids For Houston's Kids 4896601789032 Opus Homes (iPlans) Opus Homes (iPlans) 4888117175832 Weathermatic Weathermatic 4869276259032 Parkside Capital Parkside Capital 4845139832232 Arena Energy Arena Energy 4840067889432 Stage Coach Inn Stage Coach Inn 4839502761432 PreCheck Print Ads PreCheck Print Ads 4839493772232 Chris Seay (website) Chris Seay (website) 4839221504232 SmartLink SmartLink 4838627633832 John Moore (TV) John Moore (TV) 4838601533832 Camp Ozark Camp Ozark 4838151274632 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837904307432 Trafficware (ADS) Trafficware (ADS) 4837891981032 Trafficware University Trafficware University 4837890303432 Crest Energy Partners Crest Energy Partners 4837864239432 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837863533832 First State Bank (Outdoor) First State Bank (Outdoor) 4837860059832 Reliant Energy Reliant Energy 4837855790232 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837854044232 First State Bank (print) First State Bank (print) 4837853223432 Newmark Homes (print) Newmark Homes (print) 4837852402632 MPR Technology MPR Technology 4837625401032 Make It Happen Now Make It Happen Now 4837622931432 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837615997832 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837613488632 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837605802632 Wildcat Golf Wildcat Golf 4837563869832 Swingpure Swingpure 4837563239832 Newmark Interactive Plans Newmark Interactive Plans 4837562275032 The Tanglewood (Identity) The Tanglewood (Identity) 4837561173432 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837560140232 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837557793032 Bambi & Vixen Bambi & Vixen 4837555316232 Sterling Municipal Library Sterling Municipal Library 4837548119832 Comanche Contractors Comanche Contractors 4837398035832 Deep Water Cay Deep Water Cay 4837397247432 Living Water International (website) Living Water International (website) 4837395598632 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837390339032 Pacific Strategic Investors Pacific Strategic Investors 4837389799032 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837388567832 Rejuvenon Rejuvenon 4837387797432 Lufkin Automation Lufkin Automation 4837386706632 Baker Nissan (Print) Baker Nissan (Print) 4837385691432 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837385079432 Castle Dental (TV) Castle Dental (TV) 4837384809432 Living Water International (branding) Living Water International (branding) 4837384391832 Camp Ozark GO! Camp Ozark GO! 4837382015832 Top Drawer Lingerie Top Drawer Lingerie 4837381760232 Hunting Art Prize Hunting Art Prize 4837380622632 H2O App H2O App 4837378210632 Reliant (HL&P) Reliant (HL&P) 4837378199832 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837377742632 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837376763432 Energy Images Energy Images 4837376061432 Cardeo Trade show Cardeo Trade show 4837374697032 DuPont Coatings (video) DuPont Coatings (video) 4837374049032 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837373123832 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837372724232 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837372083432 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837369714632 Kinder Morgan 3D Kinder Morgan 3D 4837369286232 Newmark Homes Newmark Homes 4837368692232 Speedrank Speedrank 4837352265432 Sugar Ray Dimeline Sugar Ray Dimeline 4837322965032 Enserv Branding Enserv Branding 4837321265832 DuPont Apply Innovation DuPont Apply Innovation 4837319998632 BP Interactive Kiosk BP Interactive Kiosk 4837319487432 MS 150 MS 150 4837316636232 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837315963032 Beauty Ideas Beauty Ideas 4837315415832 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837314800232 Masonry Systems Masonry Systems 4836931151832 AMP Brick & Stone AMP Brick & Stone 4836651010632 Brick Colorado Brick Colorado 4836628395432 Crimson Playground Crimson Playground 4836426968232 Sierra Fuels Sierra Fuels 4836308315832 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4836000659832 PreCheck (branding) PreCheck (branding) 4835417996232 First State Bank (Outdoor) First State Bank (Outdoor) 4835373025032 First State Bank (Outdoor) First State Bank (Outdoor) 4835136717432 PreCheck (branding) PreCheck (branding) 4835136382632 Texon (direct mail) Texon (direct mail) 4835135518632 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835134676232 Enserv Enserv 4833026365032 Coral Beach Club Coral Beach Club 4832285031432 San Jacinto College Foundation San Jacinto College Foundation 4831705795032 Howard Weil Howard Weil 4829804969832 Mason Creek Mason Creek 4829794846632 Masonry Systems (print) Masonry Systems (print) 4828557645432 Oakcreek Homes Oakcreek Homes 4828553174232 MIHN Records MIHN Records 4828547900232 Knowledge Systems Knowledge Systems 4828294528632 The High Lonesome Ranch The High Lonesome Ranch 4828234419432 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828234419432 Trafficware (ADS) Trafficware (ADS) 4820522157432 Going Up Going Up 4820518946232 DuPont Powder Coatings DuPont Powder Coatings 4820093415432 The Home Depot The Home Depot 4812130287432 Newmark Homes (website) Newmark Homes (website) 4811194996632 Crest Energy Partners Crest Energy Partners 4799958471432 Texon LP (website) Texon LP (website) 4799123721432 Questia Questia 4793997782232 AAF AAF 4792101493032 City City 4792101493032 Reedhycalog (NOV) Reedhycalog (NOV) 4790948092632 Evolve Capital Evolve Capital 4782883106232 Western Agency Western Agency 4782450659832 Perry Homes Perry Homes 4781312062632 Rejuvenon (Branding) Rejuvenon (Branding) 4781296244232 Baker Nissan (TV) Baker Nissan (TV) 4779776540232 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776415130232 Stage Coach Inn Stage Coach Inn 4773251241432 Stoney Way Village Stoney Way Village 4771659530232 PreCheck (Website) PreCheck (Website) 4724084036232 Genuine Brick Genuine Brick 4724083802232 Sneak Peek Homes Sneak Peek Homes 4724081872632 Hunting Energy Hunting Energy 4724079431832 Sureclose Animation Sureclose Animation 4724073070632 Living Water International (branding) Living Water International (branding) 4724063789832 Synchro Green Synchro Green 4724054239032 Villas Del Parque Villas Del Parque 4677416851032 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669456055832 Heartland Brick (Branding) Heartland Brick (Branding) 4667766644232 CRI Catalysts CRI Catalysts 4667139488232 First State Bank (Website) First State Bank (Website) 4659742035432 Spirit of America Spirit of America 4659742035432 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659742035432 Shell (SIMS) Shell (SIMS) 4611683918232 West Ten West Ten 4498159361832 Sugar Creek Kiosk Sugar Creek Kiosk 4497026956632 LawnGrips LawnGrips 4384637260632 Texon Butane Blending Texon Butane Blending 4271258641032 DuPont Lab Work Request App DuPont Lab Work Request App 4157732007432 Grand Haven Homes Grand Haven Homes 4148054105832 Make It Happen Now Make It Happen Now 4043733143832 American HomeStar American HomeStar 4043732330232 Stewart Star Stewart Star 3930205660632 Salient Partners Salient Partners 3930203860632 Mieko Mahi Mieko Mahi 3702841159032 Catscan Catscan 3589771783032 Villas Del Parque Villas Del Parque 3589306641432 One Minute Manicure One Minute Manicure 3588169707432 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588149353032

Our Team

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Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including Adobe.com and Google Labs. Gary also holds a degree in Communications from the University of Houston and a PEC in machine learning from the Massachusetts Institute of Technology. His marketing perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences.

When he's not working he enjoys variety of outdoor sports. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia

Developer

Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.